Branding to reposition an independent insurance broker

The purpose

• Tell a compelling brand story, give a sense of their personality and values
• Create consistency across touch points
• Facilitate growth
• Create more awareness, recognition and presence in the industry
• Position Venture as a market leader in Bristol and the South West

The insight

Regardless of whether it’s an individual, small or large business, Venture’s various audiences value a strong personal relationship, support, continuity, longevity and above all, trust.

Communication platform

As an independent insurance broker, Venture has no tie-in to any insurers. This allows them to place business that best suits individual clients. We distilled this down to ‘truly independent’ which neatly encapsulates their ethical and fair ethos.

What we did

We started the process by posing lots of questions to key stakeholders. Brand workshops gave us an in-depth understanding of Venture’s personality and values, their tone of voice and positioning while empathy mapping sessions helped us get into the heads of their audience. The distilled information shaped the user journey as well as the look and feel of the new website. We refined the proposition, bringing together commercial and small business insurance onto one platform for a more holistic approach.