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March, 2016

Thomas Mae – Building the reputation

Sector: Property

Scope: Branding, communications and roll out

Objectives:

  • Present Thomas Mae as a contemporary, yet established, consultancy firm
  • Fully convey the breadth of services on offer
  • Increase engagement through thought leadership articles and case studies

What we did:
The land and new homes business is a lucrative but competitive industry. With over 12 years’ experience at estate agency Romans, Thomas Mae’s founder and managing director had a wealth of insider knowledge, but was aware that a strong brand would help get his new consultancy business get off to a flying start.

We defined fonts and colour palettes, and created a logo mark alongside a bespoke icon set representing the five key service offerings. This was then applied to stationery, company brochures, sales tools and marketing materials.

We subsequently worked on the design and build of a brand new responsive website for Thomas Mae, which has helped reinforce their high-end brand perception and cement their position in the marketplace. Weekly analytics reports detailing visitor numbers and trends are emailed directly to the client, allowing them to keep track of how the site is performing.

Following on from the success of Thomas Mae, we later worked on the brand communications and roll out for its sister company, the Land & New Homes Network.