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Illustration of newspaper front page reading 'The Good News #18' on a green background
August, 2020

The Good News #18

Drums please! Summer, summer, summertime, time to sit back and unwind with some of our favourite recent news stories from the world of tech, creativity and innovation.

FUZE

FUZE, the UK’s largest student-run music, dance, fashion and arts show has confirmed it will go ahead next year. FUZE was created in 2003 to combine and showcase the talents of local young people from across Bristol while also raising money for charity.

The event is run by students and graduates from UWE Bristol and the University of Bristol. FUZE 2020 took place just weeks before the coronavirus pandemic hit the UK. The 2021 event will take place in March and the money raised to Black South West Network and Art Refuge.

FUZE 2021 is set to be the most ambitious show to date. The team is determined to raise even more money for charity and increase the audience capacity by 50%. It will see more than 130 students take part. Next year’s event will begin with a marketplace event, with businesses from Red Bull to Mrs Potts Chocolate House taking part, followed by a performance of fashion, dance and music, which will then be followed by an afterparty.

Bristol boasts a huge wealth of talent and we’re really excited to see how some of these skills are showcased in FUZE 2021, all for an amazing cause.

SETsquared Bristol

SETSquared, the University of Bristol led technology incubator is relaunching its Breakthrough Bursary, for the second year, continuing its commitment to promoting inclusion and equal opportunities in tech.

The Breakthrough Bursary supports BAME (Black, Asian and Minority Ethnic) entrepreneurs to access business support for technology start-ups through SETsquared’s world-leading incubation programme. As BAME women are a particularly underrepresented group, SETsquared is encouraging women founders as part of its bursary callout.

Funded by SETsquared alumni members, the Breakthrough Bursary provides access to strategic advice and coaching, including investment readiness training, mentoring, events and advice clinics, as well as access to University of Bristol expertise. The start-ups that successfully obtain the bursary will also get a fixed desk in a shared office, benefitting from the supporting co-working communties at SETsquared and Engine Shed. Each bursary covers 75% of SETsquared Bristol’s Residential Startup Membership for one year, which normally costs £210 per month.

We’re delighted to see a Bristol organisation taking positive steps to help make the technology sector more diverse.

Any BAME entrepreneurs can apply for the Breakthrough Bursary if they are developing a new tech business, or already have an incorporated tech business, and want help growing it and achieving financial success. You can find out more about the Breakthrough Bursary here. You must apply by 30th September 2020.

Nike x Liverpool FC

Any Liverpool fans? Nike is celebrating its new partnership with Liverpool FC with a creative campaign that plays on the city’s underdog status.

The “Tell us never” campaign pays homage to Liverpool’s rebellious spirit. Advertising agency Wieden+Kennedy created the video, aiming to encapsulate the team’s mentality of achieving the impossible while showcasing what it means to be part of the club and city. It features players including Jordan Henderson, Alisson Becker, Virgil van Dijk, Curtis Jones and Harvey Elliott, as well as managers Jürgen Klopp and Vicky Jepson, to the soundtrack of politically charged Northampton raised rapper, Slowthai. The video also promotes the Reds’ brand-new Nike kit.

As a creative agency with at least one Liverpool fan in our ranks we can’t deny we’re delighted to see such an emotive campaign that draws on the club’s history and unique identity.

If creative thinking is your flavour, check out the Visual Voyage and discover our simple steps to increasing the effectiveness of your campaign content.