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June, 2020

The Good News #11

Hello and welcome to another wonderful week of work! We’ve gathered some of our favourite stories from last week of how organisations are adapting to the ‘new normal.’

UWE Bristol Virtual Internships
The University of the West England has launched its internship scheme for students, which will look a little different to previous years due to the COVID-19 pandemic. Instead of physically entering the workplace, interns will carry out two months of work experience remotely. Given that many businesses have felt the pinch during this challenging time, the 2020 scheme has been redesigned to offer greater support to SME, start-ups and charities. Organisations will be able to employ one of UWE Bristol’s students with full funding of £2,960 for an eight-week, remote-working internship provided by the University. Students have until 10 July to apply for an internship or they can source their own opportunity. Once employed, interns must begin their work experience in July and complete it by the end of September. While it may be a different experience to the usual internships undertaken by students, which definitely does have its drawbacks. However, one positive of the scheme is that the ability to work from home will hopefully provide interns with more opportunities, as they will no longer be restricted by location and travel arrangements and will therefore have access to a greater variety of potential employers across the UK. Potential employers can find out more information about the scheme, including how to apply, here.

Google x WWF
Google and wildlife charity WWF Sweden have teamed up, combining their expertise to help give suppliers better insight into how they can make supply chains more environmentally friendly. The textile industry is responsible for 20% of industrial wastewater worldwide. Google and WWF’s joint project aims to create a platform that will allow fashion brands to monitor the environmental impact of their supply chains and adapt accordingly to support green initiatives. Leveraging Google’s data-crunching power and WWF’s knowledge of raw materials assessment, the program will focus on cotton and viscose initially and soon expand to other varieties of raw materials to provide a more holistic view of the supply chain. The goal is to provide fashion suppliers with data-driven insight into the sustainability of their supply chains and where they can improve it. For instance, adding transparency and visibility when accessing sourcing locations, monitoring the level of air pollution, and the availability of water sources. By using Google Earth’s environmental information and AI technology to process data, the tech giant hopes to fill in the gaps when it comes to sustainable sourcing. As we’ve seen the world take a breath over the past few months, thanks to the lockdown lessening traffic and travel, it would be great to see more organisations take steps to tackle climate change.

Spotify Superheroes
Have you exhausted Audible and the Desert Island Discs back catalogue? Spotify has announced a new deal that will see superheroes and villains from DC Comics and Warner Bros star in narrative podcasts on the platform. As a creative agency we’ve enjoyed seeing how creators have tackled the challenge of a lockdown meaning content being consumed faster than ever before.  Spotify in particular has been exploring new avenues of attracting members. The platforms DC podcasts will be available for all users, both free and premium subscribers. Fiction podcasts have experienced a renaissance so it’s likely the roster of DC characters including Batman, Harley Quinn, Superman and Wonder Woman will pull in more listeners.

TikTok
If you’ve spent any time on social media you’ll probably be aware of TikTok, even Dame Judi Dench has tried her hand at following the trending dance routines on the video platform. TikTok has been downloaded more than two billion times on iOS and Android since it was launched globally in 2017. It allows users to make videos up to 15 seconds long, with music in the background. It has now announced plans to commission hundreds of experts and institutions to produce educational content for the platform. Universities and charities are among those who will be paid to create bespoke content for the social media giant. The short videos will be following an existing online education trend – micro-learning. As universities and school have closed over the past few months, and some are announcing they won’t be holding physical lectures again until next year, it’s great to see a social media giant offering new and accessible ways of learning.

Before you get distracted by the strange world of TikTok, why not swing by our Work page and explore some of our favourite design projects?