The worst times often bring out the best in people. With this in mind we wanted to take some time to highlight some good news across all industries; organisations and people who are making a positive impact during the current pandemic. This is the first of a regular blog series that we’ll be using to shout about some amazing initiatives.
Due to the impact of Coronavirus, children across the UK are currently unable to receive their essential free school meals – for some children this could be the only hot meal they eat that day. Fortunately, Bristol based start-up Huggg has repurposed it’s microgifting platform to provide a solution and enable schools to purchase Asda, Tesco and Sainsbury’s supermarket vouchers to distribute to families until a central solution is made available. The first schools in London, Bristol and Birmingham are now successfully using the Huggg platform to distribute vouchers with more being provided with access every day. Find out more info here.
Scottish beer giant BrewDog have proved they aren’t all bark and no bite. The founders, James Watt and Martin Dickies will forgo their salaries this year, while many of their senior team including Chief Operating Officer Dave McDowall have volunteered to take pay cuts to help protect the business against the impact of coronavirus. BrewDog have also began making hand sanitiser at its distillery in Aberdeenshire amid the current shortages. Instead of being sold, the sanitiser will be given away to local charities and frontline workers. Rather than stop there…BrewDog have also launched BrewDog online bar sessions for every one of their bars in the UK, USA, Australia and Germany to give locals and regulars a chance to reconnect and share a beer from the safety of their own home. You can register here for all the BrewDog sessions. Cheers to that!
Grazia Grazia magazine have paid tribute to the incredible NHS staff serving on the frontline of the coronavirus outbreak with an issue dedicated to celebrating health workers. The issue features four split covers each displaying a different member of staff. The magazines staff managed to put the issue together while working from home and the photographers obeyed social distancing guidelines by capturing their subjects in hospital car parks at the required distance. The cherry on top is Grazia offering digital downloads of the landmark edition for free to all NHS workers.
Rihanna Our Marketing Executive Jaz point blank refused to leave Riri out of this one. The Clara Lionel Foundation (which she founded and named after her grandparents) is donating $5 million to fight coronavirus. The money is going towards protective equipment, medical supplies and access to food several countries including the U.S., Haiti, Malawi, and Barbados. Contributions are also being made specifically to support native communities. Rihanna has also pledged to personally cover the costs of ventilators costs of ventilators in her native country Barbados. The cost will be BBD $1.4 million or roughly $700,000 US dollars. She has also donated medical supplies to protect the staff of New York hospitals.
AND she had no involvement in that awful video of celebrities singing ‘Imagine’ – we have no choice but to bow down to Rihanna.
Disclaimer: there are far too many brands and organisations doing incredible things at the moment to cram into one blog, so we’ve just selected some of our favourites. Be sure to let us know about any others you hear of! If we’ve tickled your pickle, make sure you read more of our blogs (we think they’re pretty great).