Pete Barry’s coursebook tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes handy exercises throughout that help the reader judge their own work and that of others.
Black & White is an all-new edition focusing on monochromatic graphic art. Be it a brand element, an aesthetic statement or a low-cost solution, the 130 showcased print art, brand design, art installations and fashion items in this book manifest the versatility and dramatic appearance of black and white blended with photography, special printing, and sometimes shadows and light.
The love of the hand-written look is nothing new. Even the oldest printed books pretended to be something unique and not a machine-made mass product. Hand to Type is a collection of some of the best work by today’s lettering artists in the fields of hand-made and digital script forms.
Taking its title from his New York Times column Abstract Sunday, this book covers Niemann’s entire career and showcases brilliant observations of contemporary life through sketches, travel journals and popular newspaper features. The narrative guides readers through Christoph’s creative process, how he built his career, and how he overcomes the internal and external obstacles that creative people face.