This year, International Women’s Day is all about balance.
‘We are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence,’ says the International Women’s Day campaign of this year’s theme, #BalanceforBetter.
We don’t know about you, but we reckon this day is the perfect opportunity to gather the women of Workbrands for a confab over a pot of coffee and a think about what balance means to each of us, celebrating some of the wonderful women who inspire us along the way.
What does #BalanceforBetter mean to you?
Wei (Account Director): ‘A future where gender doesn’t even enter the equation, because opportunities are equal for everybody regardless of it.’
Laura (Marketing Manager): ‘Working together to create a more balanced world, by making sure women are equally represented in decision-making processes.’
Have you spotted any ad campaigns that tried to shift the gender balance?
Wei: ‘Nike’s recent Crazy campaign really stood out to me. Narrated by Serena Williams, it celebrates the women who’ve pushed boundaries in sport.’
Jenny (Account Manager): ‘Bodyform Responds: The Truth: a funny film apologising for the use of metaphors in the company’s advertising, poking fun at the delicate sensibilities of men. All in response to a Facebook comment that went viral.’
Who inspires you?
Jenny: ‘Serena Williams. She’s a great advocate for gender equality . . . and the fact that she had a baby and went on to win a grand slam just 9 months later after a difficult birth and post-natal depression shows how amazing she is.’
Kirsty: ‘I’m a huge fan of Olivia Colman and all her work. I was so pleased to see her recent Oscar win — sob!’
Wei: ‘Aimee Song is a fashion influencer who turned her passion project into a global empire with her creativity. Not only did she create the Song of Style brand from scratch, she uses her mega influencer status to raise awareness for issues that she cares about.’
If you could go back in time and give one piece of career advice to your younger self, what would it be?
Jenny: ‘To believe in myself more and to follow my passions. Work is such a major part of your life so it’s important to follow what you enjoy.’
Laura: ‘I’d tell past me to chill out about exam results, and spend more time trying out the things you love to do.’
Wei: ‘Take time to explore what you feel passionate about, travel to broaden your mind and take meaningful internships to hone your craft – so you can ultimately live what you love.’
Who are the women in design that are doing brilliant things?
Jenny: ‘Leta Sobierajski does some really cool stuff. Very bright and colourful. She did the photography and art direction for Django Django’s EP ‘First Light’. Django Django are one of my favourite bands who I’ve seen many times.’