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March, 2016

Flomatik – Ahead of the competition

Sector: Network services

Scope: Brand refresh, communications and roll out

Objectives:

  • Refresh the Flomatik brand to portray the right message to clients, partners and prospects
  • Communicate their key areas of expertise clearly and concisely
  • Create a new website to modernise the brand but still reflect their years of industry experience

What we did:
Flomatik approached us to refresh their visual identity following a brand audit that we carried out for its parent company, Teleste.

We started by subtly refining the logo and creating a more contemporary mark, before updating the fonts and refreshing the colour palette. With the foundations in place, we then fleshed out the brand identity and rolled out the new look to sales enhancement tools, a new responsive website (including a gated ‘staff-only’ area) and an eye-catching animation that explains Flomatik’s service offering in a succinct and visually digestible way.

To maintain brand consistency, we also set them up with our bespoke brand management software, Flex. Once we’d uploaded a library of their newly designed, branded templates (including case studies, whitepapers and policy documents), staff were able to log in to the portal, edit their chosen templates, and then print or download as required. This approach saved Flomatik multiple man-hours, as well as preserving their brand equity across their internal and external marketing communications.

Flexible and personal in their approach and a font of creativity, Workbrands delivered us great results at a good price, within testing deadlines.

Ben Allwright, Managing Director, Flomatik