Refresh the Flomatik brand to portray the right message to clients, partners and prospects
Communicate their key areas of expertise clearly and concisely
Create a new website to modernise the brand but still reflect their years of industry experience
What we did: Flomatik approached us to refresh their visual identity following a brand audit that we carried out for its parent company, Teleste.
We started by subtly refining the logo and creating a more contemporary mark, before updating the fonts and refreshing the colour palette. With the foundations in place, we then fleshed out the brand identity and rolled out the new look to sales enhancement tools, a new responsive website (including a gated ‘staff-only’ area) and an eye-catching animation that explains Flomatik’s service offering in a succinct and visually digestible way.
To maintain brand consistency, we also set them up with our bespoke brand management software, Flex. Once we’d uploaded a library of their newly designed, branded templates (including case studies, whitepapers and policy documents), staff were able to log in to the portal, edit their chosen templates, and then print or download as required. This approach saved Flomatik multiple man-hours, as well as preserving their brand equity across their internal and external marketing communications.