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May, 2019

Creating a brand identity for a boutique business

Workbrands previously worked with the team at Rethink to build a brand that brought their wealth of recruitment experience to life, so we were chuffed when they approached us to create an identity for their supply chain specialists, Infinite.

The brief? Create a distinctive brand mark and complete visual identity to represent a seamless recruitment journey.

Infinite prides itself on nurturing candidates throughout their careers in the industry, from starter roles right through to CIOs and CTOs. We therefore kicked off the design process with a logo animating a wave of motion through the brand’s name to visualize this progression.

Supported by a bold colour palette and a strong set of fonts, we designed a few graphic elements to keep the look consistent across every platform. Chevrons speak to Infinite’s core brand message of a smooth advancement through both the supply chain and their clients’ careers.

Next came the website. We kept it simple and to the point, keeping the focus squarely on Infinite’s expertise for their thriving network of candidates and clients with a stripped back look and navigation. 

Have a gander at the website.