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August, 2016

A scientific approach to rebranding a recruitment agency

Sector: Recruitment

Scope: Brand identity, communications and roll out

Objectives:

  • Create a brand identity that would reflect RTM’s scientific approach
  • Cement their position as a world-class talent management supplier
  • Roll out the new brand across all major touch points

What we did:
After designing and facilitating a thought-provoking brand workshop with employees and stakeholders at RTM, we were able to put together a brand strategy document which would form the basis for internal buy-in and set the foundations on which to build the new brand.

When creating the logo and brand identity, we were keen to reference RTM’s scientific approach to producing measurable results; using a series of atomised dots to make up some of the letters, we created a brand mark reflective of their core beliefs. This philosophy also formed the basis for the brand’s visual language.

With the brand identity in place, we rolled out the new look to a range of marketing materials including internal launch documents, a new parallax website and a punchy explainer animation outlining RTM’s offering. The website features animated elements to improve visitor engagement and increase time spent on the site, while the interactive services page articulates RTM’s offering in a simple, visual diagram.

Workbrands provided sound strategic advice and was able to accurately reflect our new positioning. They have demonstrated exceptional creativity in delivering a fantastic new brand identity for us.

Iain Blair, Managing Director, RTM