No, we’re not talking about long-running Australian soap opera loved by students the world over (side note: can you believe Karl and Susan are still in it?).
One of our real life neighbours, here at the Paintworks, is Bristol24/7. Not only are they the leading independent media publication in the South West, they also reinvest all revenue into supporting the local community and improving the city for the people that live here. They’re the eyes and ears for those who live, work and play in Bristol.
We worked with B24/7 to create the Better Bristol campaign, a rebrand of sorts for their existing social impact initiative (in key partnership with UWE). Its mission: Bringing Bristol Together, giving everybody a voice and ultimately working with each other to shape our wonderful city.
As a team of creative Bristolians, this project was right up our street. We developed a new typographical logo (to work both independently as well as alongside the B24/7 brand badge) and the punchy colour palette epitomises the vibrancy of Bristol. Elements within the marque were also extrapolated to create a set of vector icons featured on printed media and digital comms, including the promotional video.
The brand launched last week at Paintworks Event Space to over 150 Bristol residents and businesses, where the attendees were invited to take part in interactive sessions covering Health, Housing, Homelessness, Education and the Environment. It was a great start to this new and worthwhile initiative that we’re very proud to be a part of.
Lookout for the next edition of the B24/7 mag which will contain more details about Better Bristol (and our beautifully designed cover creative). Watch this space.