You might’ve spotted a home-grown outdoor ad campaign popping up around Bristol this summer, especially if you were out and about for St Paul’s Carnival.
We teamed up once again with the charming chaps over at Bristol24/7 to spread the word on the wonderful social impact works they do in our community under Better Bristol, and the perks on offer for members who pledge their support.
Workbrands’ challenge was to distil Bristol24/7’s wonderfully diverse contribution to our city – from hosting a street photography workshop to helping tackle child hunger during the school holidays – into a single attention-grabbing concept.
Cue a montage of us poring over responses from their readers to find out exactly what Bristolians would love to see from their membership support – spoiler: free cider featured heavily – and the causes closest to their hearts.
Creative Director Tom Ovens only went and designed a whole new font from scratch, back when we created the branding for Bristol24/7’s Better Bristol offering last year, and it featured front and centre in the campaign.
With fellow Bristol agency Out of Hand securing the perfect outdoor spaces across Bristol, we went for a mix of large formats to create impact for individual messages, and double or tripled up on smaller format sites to ensure they couldn’t be missed.
We also created bespoke beer labels and a series of posters for Bristol24/7’s summer shindig at Bamalan, thanking their members for their contribution to Better Bristol projects.