RTM

Branding world class talent management

To be successful in business, it’s vital to have the right talent in the right roles. Yet many companies fail to address the foundation of effective talent management.

RTM, part of Rethink Group plc, delivers world-class talent management and recruitment services to help clients such as Boots, Ladbrokes and Marks & Spencer meet their business objectives.

With a strong focus on data analysis, RTM’s scientific, measured approach is what sets them apart from other talent management suppliers. Keen to capitalise on this, they asked us to create a new brand identity that would reflect their company ethos and cement their position in the marketplace.

Following a thought-provoking brand workshop, we created a strategic foundation on which to build the new brand. By creating the letters T and M from a series of dots, giving a nod to atoms representative of RTM’s scientific approach with measurable results, we ensured the brand mark reflected their beliefs. This philosophy formed the basis for the brand’s visual language.

Once the visual identity was in place, we rolled out the new look to a range of marketing materials including a parallax website and a punchy explainer animation outlining RTM’s offering.

The new brand was launched in February 2016 and has been well received, both internally and externally.

Workbrands provided sound strategic advice and was able to accurately reflect our new positioning. They have demonstrated exceptional creativity in delivering a fantastic new brand identity for us.

Iain Blair, Managing Director, RTM