Being at the centre of the intensely competitive field of the London residential market, it’s vital to carve your niche in order to stay ahead of the game.
With increasing competition from other estate agents, Frank Harris & Co required a complete overhaul in order to distinguish itself from the power players in the capital’s residential market and appeal to an audience who are looking for a bespoke service.
The result was a dynamic, contemporary look that conveys Frank Harris & Co as a results-driven agency with a strong history and wealth of experience, whilst also representing the personalised service that they offer. The elegant new logotype echoes the language of luxury brands and underpins the agency’s premium positioning.
The new brand identity was brought to life through every touchpoint, from shop fascias and stationery to property boards, advertising campaigns and a new quarterly magazine designed to build the brand as well as support the marketing of properties.