Frank Harris & Co

Opening doors for a boutique agency

Being at the centre of the intensely competitive field of the London residential market, it’s vital to carve your niche in order to stay ahead of the game.

With increasing competition from other estate agents, Frank Harris & Co required a complete overhaul in order to distinguish itself from the power players in the capital’s residential market and appeal to an audience who are looking for a bespoke service.

The result was a dynamic, contemporary look that conveys Frank Harris & Co as a results-driven agency with a strong history and wealth of experience, whilst also representing the personalised service that they offer. The elegant new logotype echoes the language of luxury brands and underpins the agency’s premium positioning.

The new brand identity was brought to life through every touchpoint, from shop fascias and stationery to property boards, advertising campaigns and a new quarterly magazine designed to build the brand as well as support the marketing of properties.

Workbrands took the time to understand Frank Harris & Co, the areas we cover and what we were hoping to achieve from a rebrand. We are genuinely really happy with everything that has been produced so far.

Tina Evans, Group Director, Frank Harris & Co