8 reasons to use animation in marketing

Most people think of animation as something that belongs to TV, films and YouTube. But why not use it to spice up your marketing campaign? Animation is a powerful medium to get your message across because it’s visual – you’ve probably seen the statistics. Visuals are processed 60,000 times faster than text; on average users only read 28% of words per visit; and 90% of information that’s transmitted to the brain is visual. And that’s just the tip of the iceberg. Here are 7 more reasons why an animation can give you an advantage over your competitors…

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