We really picked him for his good looks and the fact that he’s a brilliant designer is just a bonus! Our latest addition, Nick Kelly, brings his creative genius to our Workbrands table - we’re looking forward to lots of fun, fruitful times together.

We worked towards creating a brand that stood out and represented the high end in the property market and  achieved this by using a dominant black with some very fresh and vibrant accent colours.

We developed an icon set, which complimented the features of the APS brand in a very eyecatching and contemporary way. The aim was to develop a colour palette that worked well with the black background, while at the same time making APS friendly and approachable.

We have received very positive feedback on the brand development and look forward to creating new and exciting creative to help advertise the excellent features that APS offers. 

Nick Moir, Senior Marketing Executive at Andrews and Partners said "Workbrands helped Andrews to successfully deliver a range of new literature and exhibition materials for a brand re-launch of an internal division of Andrews, from only a brand outline. As a result of the exhibition launch  the division has made a number of successful business appointments, including with clients we have contacted with no success before. The innovative, new branding also created a splash at the event  leading to much curiosity and concern from the competition!"

Directors of Workbrands, Nick Farrar and Steve Goss have finally found their way into social media and are now tweeting!

You can find them and their tweets by searching for @WorkbrandsBoss - Please say hi, follow, share your tips and suggestions!

With the help of Bristol graphic design consultancy Workbrands, property group Andrews has been advertising their new ‘Look and book’ campaign and opening doors as part of a series of Open House Weekends across the South of England this September.

Workbrands’ Director Nick Farrar and New Business Manager, Kelly Silvester met with Andrews’ marketing team in July 2011 to discuss a new creative brief for a fully-integrated marketing campaign to promote ‘Open House Weekends’, where a wide selection of new and existing properties would be showcased by Andrews throughout September.

Taking place over three consecutive weekends (10th, 17th and 24th September), Andrews’ Open House Weekends offer exclusive one-off price reductions to buyers for these weekends only - a fantastic opportunity for buyers and investors to pick up their next property at an affordable rate.

“Andrews are very well known and have a great reputation in the Bristol area – so we are very excited to be working with them” said Kelly, New Business Manager for, Workbrands. “We initially spoke with Andrews as a result of our recent ‘tea campaign’ to capture the interest of local companies. The campaign brief from Andrews gave the Bristol graphic design company, Workbrands’ design team an excellent excuse to show off their creative talent”.
 
A large number of existing and new sellers have already signed up to take part in the weekends, opening their properties up at specific time slots for potential buyers to view.

Ronda Green, the Marketing & Customer Services Director for Andrews, said: “Our Open House Weekends have attracted lots of new properties to Andrews, and have revitalised a number of existing properties, opening them up to a new market.

The ‘Look and Book’ campaign adopted a more retail approach, as we maximised window space with large vinyl stickers featuring the campaign creative to draw attention to properties in the windows of our busy high street branches. In addition to extensive print advertising, we have also invested heavily in social media to ensure that the message reaches a very wide audience”.

All properties taking part in the Open House Weekends will be easily spotted by distinctive blue ‘Look’ stickers appearing on Andrews’ For Sale boards, and on participating property details in Andrews’ branch windows and advertising. In addition, participating properties are listed on Andrews’ website at  - offering potential buyers the chance to book viewings online.

Creative Director of Bristol graphic design company, Workbrands, Jonathan Quintin said: “We developed a concept which we felt illustrated the energy and benefits of the ‘Look’ event.

We used fresh and contemporary colours whilst still keeping the traditional values of the Andrews brand. We wanted to create a brand/campaign which was engaging and approachable, yet informative and friendly to the public. Using the binoculars as a main theme, we developed visuals to complement the key message.”

Director of Workbrands, Nick Farrar concludes: “It’s been great to work with Andrews who has such a strong and established brand in the region. We’re over the moon with how the campaign has shaped up and look forward to working with Andrews to implement it over the coming months.”

Due to the success of this campaign, Bristol graphic design company, Workbrands and Andrews are continuously working together throughout a number of up and coming projects and campaigns.

In order to generate measurable marketing response, you could continue to rely on direct mail although; it may be less effective than in pre-Internet days. Direct marketing works with the right targeted message to the right, targeted audience. 

You can improve your efforts by using a pURL (personalized URLs). PURLs let you get personal with your by targeting them individually.

Personalised sites aren't just a marketing gimmick to say 'Hi First name'. You can facilitate dynamic content including variable text, hyperlinks, images and prepopulated forms - proven to increase response rates. Great gains can be had for those wanting to capitalise on their customer intelligence.

The power of the PURL

• Deliver highly personalised content on your campaign landing pages
• Track and follow each and every response to your campaign
• Drive offline prospects online
• Enable analysis of both online and offline campaigns in one place
• Improve response rates

Workbrands Campaign Manager simplifies the process of getting a coordinated, multi-channel campaign up and running so that you can focus on what your message says, not the mechanism for getting it out there.
For more information, get in touch with Kelly on kelly@workbrands.co.uk / 01179 669 189