PURLs & GURLs, the acronyms stand for Personalised Uniform Resource Locator and Generic Uniform Resource Locator. What does this mean? Basically, we come up with micro websites that can be personalised to your customer based on the information you know about your customer.

For example, you only know your prospects first and last name and personal email address. You could send them an email inviting them to log on to their own special website to take advantage of a special deal. They may see this as the website they have to go to:

www.YourDomain.co.uk/Firstname.Surname

Getting excited (it’s got their name in it!), they click on it, see your amazing offer, fill in or confirm some details, complete a survey or register for an event for example and click submit. Easy!

What just happened there? They took advantage of a great offer, completed a survey or registered for an event, right? Yes, but you also got to collect a bit more information on your client, which we can use in further marketing campaigns, or trigger an email to your sales team to follow up, or both. Remember, this all happened automatically.

The brilliant part of this system is that it can tell who didn’t go to the PURL, who visited it but did not complete, and who visited and completed the survey. This automatically flows into the remainder of the campaign, directing what marketing piece they receive next.

What if you don’t know any information about your customer? That’s not a problem, as we can just use a GURL as the website that fields all responses. We can send out a marketing campaign that links back to the GURL, where prospects will fill in information to be eligible for the deal you are offering.

Once we know a little more about that prospect, we can use that information for multiple further marketing touches, making sure that you get the sale. It’s not just marketing, it’s smart marketing with demonstrable return on investment figures.

We’ve made another friend. We are now a DevelopSocial partner.

DevelopSocial is a collaboration between three social media marketing specialists - Mick Dickinson (BuzzedUp), Peter Kay (NotFromBolton), Rudy Millard (Guide2Bristol) and a network of trusted marketing partners, such as Bristol graphic design company, Workbrands.

Through DevelopSocial Bristol's business community can access the most effective local marketing channels and suppliers, plus very practical social media training and support. The DevelopSocial team can advise on everything from a basic introduction to social media to sophisticated campaign planning and delivery.

DevelopSocial have already worked with hundreds of small and medium sized businesses on smart marketing projects.

The DevelopSocial marketing training workshops are the most practical and focused you will find, refined and developed through practical experience: the tricks, tips and techniques that Mick, Peter and Rudy have found to be effective, have helped the team develop the social media practise and training.

Now the DevelopSocial team have partnered up to provide social marketing training packages that distil all our experience.
Along with sharing our considerable experience and expertise we are also designing and printing the sharp, engaging promotional material for the DevelopSocial training.